Breaking the Mould in Asian Fashion
Finding the perfect Indian outfit can be a challenge—but for many plus-size women or those with different body shapes, it can feel almost impossible. At Nim’s Boutique, we believe that every woman deserves to feel confident and beautiful in what she wears—regardless of her size or shape.
This belief was recently highlighted in a powerful interview with BBC's Politics Midlands, where Nim, founder of Nim’s Boutique, and MinaKumari, body confidence coach and long-time customer, spoke openly about the emotional toll of fashion exclusion—and how we’re changing that narrative.
“It’s awful when you walk into a shop and nothing fits.” – MinaKumari
Mina shared her personal experience of years spent walking into Asian fashion stores only to be told larger sizes were available—only to find that they weren’t.
"Going to any store to find Asian outfits has always been awful because people say they’ve got a bigger size, but they come out with very small sizes… it makes you feel really awful about yourself."
Her story is not uncommon—and it’s the very reason Nim has built her boutique to cater to real women with real bodies.
No Airbrushing. No Unrealistic Ideals. Just Real Women.
In the same BBC interview, Nim explained the ethos behind her fashion brand:
"If it’s always the same kind of size model and very airbrushed skin, I wouldn’t be able to relate to that… some of these models don’t even look like that in real life."
At Nim’s Boutique, we showcase diverse body types in our photoshoots, social media, and catwalks. Every woman featured is a genuine customer, friend, or supporter—not a retouched model.
Designing for All Shapes, Sizes & Celebrations
Whether you're curvy, tall, petite, or somewhere in between, our Indian womenswear outfit range is designed to flatter every figure. We offer:
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Custom sizing in suits, lehengas, gowns, and blouses
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Comfortable fits that feel good while looking glamorous
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Mix-and-match collections so you can find your perfect fit on top and bottom
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Tailoring advice and styling support in-store
Our team takes care to understand each customer’s shape and preferences, ensuring that your outfit makes you feel fabulous—whether it’s for a wedding, party, or just because.
Changing the Conversation Around Body Image
Both Nim and MinaKumari expressed concern over the damaging effects of digitally altered images—especially on young women:
"Sometimes the over-editing, smoothing out of the skin, making them look slimmer… I don’t think that’s very healthy." – Nim
"Where’s the diversity? Where’s the different shapes and sizes?" – MinaKumari
This honest conversation reflects what many women feel, but don’t always say out loud. By showing real women and offering genuine sizing options, Nim’s Boutique is proud to be part of a growing movement in South Asian fashion—one where every woman is welcome.
You Deserve to Feel Beautiful—Exactly As You Are
We invite you to visit our Leicester showroom or browse online at nimsboutique.com to explore styles made for you, not just the runway. Whether you’re shopping for a special event or rebuilding your wardrobe with pieces that finally fit, our team is here to help you feel confident and seen.
To watch the interview with Geeta Pendse, click here. Interview starts 20mins in.